Insights.

Insights about video production that shape the result — without water, only the essence.

This is a space for those who want to understand video not only as a picture, but as a tool for influence, business and creativity. We publish meaningful materials about modern video production: how formats are changing, how technologies — in particular artificial intelligence — affect processes, and which solutions really work in advertising and commercial videos.

Here you will find:

— trend analytics,

— practical advice for customers,

— backstage from filming,

— using animation in video marketing,

— as well as real insights from our experience — without embellishment and templates.

We don’t write for everyone. We create content for those who want to understand deeper — and create better.